Elena Rodriguez

I am passionate about communication in general and I am intrigued about the way that the digital world is open for bidirectional communication between brands and their audiences. Therefore, it is not surprising that I am happy with my work as Head of Social Media at Internet Advantage.

I have always had a restless mind and after finishing my degree in Advertising and Public Relations I went to work in Brighton, England. In 2004, I started work at Proporta, an electronic commerce company and by then I knew that I wanted to focus on SEO and social media, although at that time it only involved blogging and forums.

They relied on an unexperienced, recently out of university and marked who I am personally, but above all occupationally: where I find myself most comfortable is in the online world and thinking outside the box. I consider myself an intra-entrepreneur!!

I practice social online and offline and I participate in Salamanca in all technological initiatives which are: Initiator, Monday Reading etc. and I love going to the "Sarah" in the industry. Among a few (geeks they call us) we have created the Charrosfera, a networking group where you can share our concerns and projects.

I also am attracted to the academic world, both the teaching and the research. I have done my first steps as a teacher and now I'm ready to do a PhD in Information Society.

If you want to see what I think about social media and marketing, I try to keep a blog: www.buscandounsitioenlasnubes.blogspot.com