Internet is the main media for the so-called digital natives, that actually are the main target of education. Online marketing should be undoubtedly a key part of any education company marketing strategy. You don’t know how to start? 10 quick tips to define your online marketing strategy:
1. FIRST, ANALYZE
In order to success in online marketing, the first step should be to analyze: study your competitors, your market value proposition, and your students. Only with a clear vision of where are you, you will be able to define and reach success.
2. DEFINE GOALS AND WORK TOWARDS THEM
What is the goal of your website? Define goals and optimize the website to get them. For example, if you want the students to download your catalogue, you should make it easy to find, fast to download and shareable.
If you sell courses on your site, measurement of leads and sales is an important metric that you’ll need to use in order to track your progress. Set up as well traffic analysis (we like Google Analytics) ahead of time so you have a reasonable “before” level to compare your SEO results against.
4. ORGANIZE YOUR WEB SITE AND BE VISUAL
Crete a page for each one of the programs than your school offers and optimizes each of your program pages for the most relevant and targeted keywords. Don’t forget images and videos. They are more powerful than words: create good audiovisual content that is interesting for your potential students. They will love to see faces.
5. BE WHERE YOUR CUSTOMERS ARE
If you are targeting young people, your chances are that you can find them in one of the major social networks, Facebook or Twitter. Don’t lose the opportunity to establish a relationship with them even before they contact you.
6. GIVE VOICE TO YOUR HAPPY STUDENTS
Loyal and happy students are your most valuable resource. They will help market your school through word of mouth. To get the most profits, you need to increase your number of happy customers and, of course, give them voices.
7. SHARE YOUR WORLD, WRITE A BLOG
Blogging is one of the best ways to interact with visitors on your website. It is also a great way to spread information about your school going beyond the “cold facts”. Be sure to maintain your blog with a constant flow of content.
8. GIVE SOMETHING FOR FREE
It can be a level test, a downloadable conversation guide or a live example class via streaming or Google Hang out. People like to experience before buying!
9. WRITE GUEST BLOG POST
Establish relationships with other schools, local attractions or universities and get them to let you write in their site or blogs. It will not only improve your image and visibility, but also your positioning in Google.
10. And …ADD THE PERSONAL TOUCH
We are sure you have the best teachers, all the official qualification and a great location, but you need more to create a great experience. The personal touch is all important in generating good leads and converting them into sales. Good personal contact will help gain the trust of the customer.
We are these days at the Study World Conference. Drop by for a visit at Stand 15, and talk to one of our experienced representatives about your online marketing strategy. This year at our stand we will be conducting a FREE spider graph analysis for every visitor´s website. It’s our own tool we have developed that allows us to provide you with a quick and free audit of your website.