Asociación Empresarial Hotelera de Madrid
The Asociación Empresarial Hotelera de Madrid that groups the main hotels in Madrid, wanted to become an online authority and generate traffic for their site, whose main goal is to allow users to book hotels in Madrid as well as give information about the city.
Our proposal was combine SEO and Social Media services to get better results and understand what the user is looking for.
Process started in March 2010 and after one year organic traffic had increased by 143%, and visits stay a 31% longer in the site, reducing bounce rate by 28%. Thanks to the social media process, started from scratch, Facebook become the third global traffic source for the web site.