Bayer was an online pioneer in the health market when they started an online marketing strategy to promote their health care products; Ginecanesgel and Supradyn and we were their proud partners.
Using an organic positioning strategy, Internet Advantage helped Bayer to gain visibility and traffic for their brand new website. The SEO process had three key stages:
- Key phrase research
- On-page analysis and recommendations
- Link marketing Campaign.
Our focus in the Link Marketing Campaign was to disseminate the products through a wide variety of sources: blogs, authority websites, directories, press releases etc.
In 12 months they went from no visibility in search engines (not even top 200) to a very good positioning:
- Ginecanesgel: 11 relevant key phrases in position 1 and 26 in the first Google page.
- Supradyn: 11 relevant key phrases in top 5 and 39 in the first Google page.