Betfair is one of the main bet houses in the world and Spain has become a really profitable market for them. In our customer’s own words: “SEO investment is one of the most profitable. We are in a market where we have to compete not only with direct competitors but with our own affiliates, who have been working in SEO for years. SEO investment is bearing fruits and we are happy with the results. “
Internet Advantage has been working with Betfair for more than 4 years, generating visibility, traffic and registers through search engine positioning strategies. Our main strategy has been Link marketing. In such a competitive (and only recently regulated) market getting real and quality links is a tough task.
Now Betfair is top 5 for google.es in really competitive keywords such as:
- Apuestas: 12,100 local search results
- Apuestas online: 4,400 local search results