Keyword Analysis
Keyword analysis is the equivalent of market research in the offline world and is the first step in a successful internet marketing process.
The website must be optimised with the most relevant keywords to our business and which are used by potential customers so that:
- Potential customers can find us.
- Search engines understand the website content.
To determine the right keywords on the website the following information is required:
The number of monthly searches for that keyword (how many times potential customers have typed in that keyword per month).
The strength of the competition, defined by the Google PageRank of the 10 most relevant results for those keywords.
The relevance between your products and the keywords. With this analysis we guarantee that the person who uses this keyword is VERY close to carrying out a purchase.
The current positioning of the website in the target search engines, which will enable you to take a decision with respect to which phrases to optimise.
NEVER design a website nor begin promoting it without having carried out a prior keyword analysis.
IMPORTANT NOTE:
The investment in the keyword analysis will be discounted from the subsequent search engine optimisation (SEO) process.
Example
Here you can view an example of a keyword analysis which also includes a brief explanation of the results it gives:
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Keyword Analysis Example Adobe Reader document 21 KB |
 If you cannot open the attached PDF, please download Adobe Reader from the official website via this link to view it correctly. |
