Display Network Advertising
Google Adwords ads can also function independently from search engines, and act as ‘push marketing’. This means, they not only appear when the user is searching, but also when they are surfing the Internet.
The Display Network, also known as the Content Network, is made up of hundreds of thousands of websites that are associated with Google as advertising support, and can be sites such as news pages, blogs, emails or even YouTube.
Furthermore, in the Display Network the advertisers can use various ad formats as well as text, for example graphic ads, videos and animations which all work to expand your advertising reach.
With the Display Network, the adverts can reach more than 70% of internet users, in more than 20 languages and 100 countries. Combining campaigns in both the Search Engine Network and the Display Network can reach 4 out of 5 internet users throughout the world. (Source: Google)
Given these factors, the Display Network is an ideal way of achieving your branding objectives and obtaining diverse traffic.
The Display Network allows greater scope; as advertising in both the Search Network and the Display Network covers all possibilities. Not only showing our adverts to users who are conducting an active search but also to those who are surfing websites related to our client’s business.
In addition, through the use of remarketing strategies we are able to trace those users who have visited our website but that have not completed a conversion. This way, the brand that we are advertising will be very present in the user’s mind.