Keyword and competitive analysis
What are your competitors doing online?
Before starting the search engine optimisation process, it is important to know exactly in which way your industry is represented on the internet. For example, who are your biggest competitors on the internet? And which keywords does your target audience use in order to find you? We will perform a keyword and competitive analysis, providing you with more insight into these matters. A good preparation will make your campaign effective and efficient.
The keywords that your target audience uses in order to find your product or service, should relate to the content of your site. On the basis of a thorough keyword analysis, our experts will determine the most interesting keywords for your site. By this, we mean the most valuable keywords. Our specialists will discuss which are the most appropriate keywords for your SEO campaign. And if you have a different opinion, we’d like to hear your motives.
The way your industry is represented on the internet may be different from the way it looks in the high streets. The parties who have a strong online presence are not always the well-known key players in the traditional market. Our experts are happy to offer you an overview of the parties that are strongly represented online and in which way. This information may be decisive for your SEO process. We will define the strategy on the basis of mutual consultation.