SEO copywriting
SEO texts both for customers and search engines
The texts on your website should be attractive to your visitors in the first place, but they should also be written in such way as to prove attractive to search engines. Often, SEO copywriters put too much emphasis on the latter part. Our experienced copywriters will translate your goals into texts that address your target audience and that tie in with the search engines, allowing you to achieve optimal returns. The keywords, which have been selected on the basis of your specific situation, will be reflected in the texts to the highest possible extent. Thanks to these SEO-friendly texts, your products and services will be easier to find via the search engines, which will ultimately lead to higher conversions. The writer lives on. And we keep on writing!
To be found and convince
For texts on the internet, there are two aspects that matter:
- The texts should convince the visitors
- Search engines should be able to find an assess the texts
Focused on conversion
Good web texts are focused on conversion. Our copywriters write persuasive texts that turn your visitors into customers. The texts are laid out according to the ‘AIDA principle’, which eventually gives your visitors the final push to effectively proceed to conversion.
- Attention: To draw the attention of the visitor with a good headline or first sentence.
- Interest: Once you have the attention of your visitor, you need to keep it. A proven way to do so, is to involve visitors in your product by means of examples.
- Desire: The need of the customer needs to grow. It is important to convince the visitor that your product is exactly what he needs.
- Action: The visitor takes action and proceeds to the actual conversion. He makes a purchase or signs up for a newsletter.
To write new texts or to rewrite existing texts
Most of the time, our SEO copywriters write completely new texts. However, if the texts on your site are topical and have a suitable content, but are not suitable for search engines, our SEO copywriters will optimise and rewrite the texts for you. Either way, we will deliver texts, which are optimally visible and which match your target audience.