Conversion optimisation

To get more out of fewer visitors

Conversion optimisation is the way in which Internet Advantage increases the average value or return per visitor. Obviously, this will increase the efficiency of your website. We are happy to help you to get more conversions out of your web site.

Means for conversion optimization

Since you undoubtedly have concrete ideas in this respect, our specialists will collaborate with you in order to determine the possibilities for increasing the conversion. The overall objective is an increase in quality, relevant and, of course, converting visitors. To this end, we will deploy the following means:

• Analysis and optimization of your SEO channel
• Analysis and optimization of your webpages
• Improvement of conversion goals

Analyses

We can retrieve a lot of information from your web analytics. For example, at which point do visitors drop off during the purchase process on your site? On what do visitors click on your website? Sometimes even the colour of buttons is the key to more conversions. We analyse the data behind your website. Based on both the data and the experience of our professionals, we optimize the conversion of your website, and increase your ROI.

Tests

We can see how visitors react to adjustments within the site by means of A/B testing and multivariate testing. The different versions are alternately displayed to visitors and we keep track of which version converts best.

Implementation

Subsequently, we implement the version that statistically achieves the highest conversion rate in the website. This will result in an increase of the conversion rate of your website and this way you will achieve more average return per visitor and optimise the ROI of your website. In short, the upward trend has kicked off!