Implementation and configuration

Design and configuration for your situation

It is not easy to clarify all the data that are collected from web analytics. In order to gain insight in the degree of success of your site, you are dependent on the reliability and relevance of the data. After all, you want to measure whether your website achieves the strategic objectives. How many people buy your products or complete a contact form? And what is the effect of the improvements, made to your website, on these numbers? The first step to a successful website is setting up and configuring the web analytics package. We would be happy to assist you with this matter.

Implementation

In order to perform measurements, we need data. The implementation of a web analytics package means that every page of your website should be provided with a piece of code. This allows the web analytics software to measure the activity of the visitors, each time a page is being opened. Our web analytics consultants can explain to your website developers how this exactly works. Internet Advantage can also do all the work for you. In that case, we will take care of the entire implementation project.

Configuration

The huge amounts of data gathered by web analytics are not always comprehensible. Together with you, we will define the objectives and KPIs (key performance indicators) that we are going to measure. With these components, we will configure the web analytics. Internet Advantage provides insight into the huge amount of the collected data, by means of clear reports, which show clearly what are the results of your online objectives and in which way they can be improved. Then you will know where you stand and what needs to be done.