Main objective of your website
What do you want to achieve with your website? When is the main objective achieved or when is the conversion considered to be successful? Sometimes, the objective consists of a sale, in other cases of providing information or generating leads. The main objective is specific to everybody and depends on the type of website, the type of company or industry.
Clearly formulated KPIs allow us to measure whether there is progress in accomplishing the objectives and tasks. This is crucial for the success of your website. Based on the results, we continue to work on the further development and optimisation of your site. After the adjustments, we will measure again so that we can see the results of the improvements.
Sometimes the objectives consist of specific, small tasks of visitors, such as subscribing to a newsletter, downloading a brochure or watching a video. These are smaller objectives, which indirectly contribute to the success of your company. We call such small objectives micro-conversions.
Our reports give you an insight into the effectiveness of the website. The figures provide you with a clear overview of the results and possible improvements. The reports are tailored to your situation, in consultation with our specialists.