Internet Advantage weekly sum-up week 50
By Jan-Willem Bobbink on
This week we have another sum-up of the most important online marketing news. Read here the most interesting SEO-, linkbuilding and SEA-news of week 50.
What the world was searching in 2012
The year 2012 was the year of Gagnam Style, Whitney Houston, the Ipad3, and Hurricane Sandy. At least that’s what the Zeitgeist-report of Google says. This report lists the most searched subjects of 2012. The report can be narrowed down by country, or worldwide.
12 PPC lessons from someone with 12 years of experience
Smart people learn from their mistakes, smarter people learn from the mistakes of others. Read here what Jeff Allen learned from his mistakes in his 12 years of PPC campaigns.
How to plan a linkbuilding campaign.
Linkbuilding can be very difficult. You never know for sure if your hard work and dedication will be rewarded with valuable links. But if you stick to your linkbuilding-planning, you will know that at least you have done everything to make it successful.
Paddy Moogan describes the best preparation of a linkbuilding-campaign.
The search for dead links
“Broken link building” is a linkbuilding tactic in which you contact the webmasters of other websites to indicate some dead links on their website. You then obviously give them an alternative link to your website. Russ Jones explains very well how to carry out broken link building.
Should you buy paid links?
Google punishes more and more websites with an unnatural linkprofile. Sometimes this is deservedly because of the purchase of links, but there are also a lot of cases of punished sites that didn’t purchase any links. Julie Joyce wonders how linkbuilding will develop in 2013. Is it wrong to buy links or should you actually do it?
Don´t leave the second biggest search engine unused.
If you consider the search function of YouTube as a search engine, it is, after Google, the world’s largest search engine. Therefore, a good YouTube Channel can generate a lot of traffic to your website. In this article on Search Engine Watch they describe the 7 basic steps for YouTube success.
Rumours in the SEO-world.
There was a lot of discussion going on this week in the SEO-world. A blogpost on Smashingmagazine.com from Paul Boag about the (un)importance of SEO really annoyed Yoast (Joost de Valk). Yoast dedicated a new blogpost to his vision of SEO and gave some sturdy feedback on the article of Paul. A lot of SEO´s then commented on the article of Paul. This is a very interesting read for SEO’s!
New: Mobile advertisements for people with ‘fat fingers’.
Google made a big change in the functioning of mobile advertisements. The so called ‘fat fingers problem’ is now solved. Read all about it on the Search Engine Journal.